Shopping attitudes and behaviors
Thursday, August 6, 2009 by Jacqui Pini
My last post on Fashion's Night Out highlighted the true importance of the retail industry. Going to a store or online and buying just one item has such a positive effect on our economy and the survey below proves that many are still doing that.
Thanks to our friends at Lucky (my favorite magazine), for sharing the results of a new study in which they identified The Alpha Shopper, a dominant consumer who is still going out and buying things.
Compelling statistics from the national sample of 1,090 American women about the Alpha Shopper include:
• 87% of respondents purchase fashion/accessories monthly, up from 86% in 2008
• 95% feel that shopping is helping the economy
• 73% strongly feel they can enjoy shopping today without being excessive
• 57% are shopping for investment items while 43% are shopping for trend items
• 78% say their splurge purchases are on items that inspire them
• 91% of consumers say they look for stores that offer investment and trend pieces
Click here to visit Lucky online
Thanks to our friends at Lucky (my favorite magazine), for sharing the results of a new study in which they identified The Alpha Shopper, a dominant consumer who is still going out and buying things.
Compelling statistics from the national sample of 1,090 American women about the Alpha Shopper include:
• 87% of respondents purchase fashion/accessories monthly, up from 86% in 2008
• 95% feel that shopping is helping the economy
• 73% strongly feel they can enjoy shopping today without being excessive
• 57% are shopping for investment items while 43% are shopping for trend items
• 78% say their splurge purchases are on items that inspire them
• 91% of consumers say they look for stores that offer investment and trend pieces
Click here to visit Lucky online
Labels: Fashion's Night Out, Lucky Magazine, Shopping attitudes and behaviors
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Jacqui Pini has had her nails manicured once a week since the fourth grade. Her obsession is your gain as she has discovered some of the most indulgent spa treatments, beauty fads and relaxation techniques for both men and women and can’t wait to tell you all about them. And even the smallest of budgets can absorb this punch … and afford a hot stone massage afterwards. … And she'll be the first to tell you, nothing’s more relaxing than that.