Fashion's Night Out has big plans for the west coast this year. According to our friends at FNO:
The Rodeo Drive Committee has announced that nearly fifty-five of the street’s retailers will participate in Fashion’s Night Out on Friday, September 10, 2010. Rodeo Drive will lead West Coast efforts, as part of the global shopping event, and will erect the first-ever Ferris Wheel on the street. The festive atmosphere will also include in-store events, cocktail parties and extended shopping hours for all guests.