Whether you have the occasional, or not-so-occasional breakout, or just use it for maintenance, many women in the 30+ age group are avid fans of Proactiv. It not only has the ability to prevent and elinmate breakouts, it also leaves skin very smooth and young-looking.

Proactiv just announced that, for the first time in 15 years, it has changed its formula. It is the same effective formula now enhanced with exclusive new micro-crystal benzoyl peroxide acne medicine designed to get acne fighting medicine into the pores fast, penetrating even clogged pores quickly. The company says that current Proactiv customers report faster and gentler results with new Proactiv.

In addition, Proactiv announced today that Katy Perry has signed on to share her story about dealing with acne and finding Proactiv.