Indulge: What Men Are Buying

What Men Are Buying

While many men have cut back on shopping lately, they haven't switched from Ferragamo to Wal-Mart. The fact that men are not skimping on quality is one of the conclusions from a recent GQ study titled "What Men Are Buying."

Some highlights from the study include:

Men still want to look great

71% of respondents said “they’d rather make small cutbacks elsewhere than cut back on the items that relate to their personal appearance.

Men are least likely to cut back on fragrances, grooming, apparel, and footwear

Few are switching from "D&G" to "Smells like Designer"

76% of respondents agree that "in these tough economic times it is more important than ever to buy products and services that have a reputation for quality, even if it means spending more money for that type of product"

94% would rather spend “more money for products with lasting value than get savings on products that will only last a short time"

Entertaining at home has grown in popularity ... and men are still spending on drinks

70% of men agree that they will be spending more or the same amount one wine and liquor

Thanks to our friends at GQ for sharing this study!

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This entry was posted by Jacqui Pini, on Tuesday, May 5, 2009. You can leave your response .

What Men Are Buying

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“What Men Are Buying”