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Kate Hudson promotes hair products

Kate Hudson in Africa for hair campaign

Kate Hudson could be the world’s most beautiful guinea pig. She has lent her golden locks to test a new line of cruelty-free, eco-friendly hair care products she is creating with hairstylist David Babaii.

The David Babaii for WildAid products are free of parabens, sulfates, animal products and animal testing. In addition, 10% of all profits are donated to WildAid to help rescue endangered animals.

Some of the more interesting products I saw on the website included Bohemian Beach Spray, a non-aerosol styling spray that contains sea salt from the Dead Sea in Israel and Volcanic Ash Sculpting Clay, which has volcanic ash from the Vanuatu Islands of the South Pacific. The company offers styling tools and products as well as shampoos and conditioners that feature unique ingredients such as blue algae, rich cupuacu butter and white ginger.

Hudson is also starring in the ad campaign, as you can see from the photo above.

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“Kate Hudson promotes hair products”